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Ten Rules for Strategic Innovators: From Idea to Execution Vijay Govindarajan

Ten Rules for Strategic Innovators: From Idea to Execution

Vijay Govindarajan

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 About the Book 

In Ten Rules for Strategic Innovators, Govindarajan and Trimble reveal where firms go wrong on their journey from idea to execution - and outline exactly what is takes to build a breakthrough business while sustaining excellence in an existing one.