Home » Hotel Pricing in a Social World: Driving Value in the Digital Economy by Kelly McGuire
Hotel Pricing in a Social World: Driving Value in the Digital Economy Kelly McGuire

Hotel Pricing in a Social World: Driving Value in the Digital Economy

Kelly McGuire

Published October 26th 2015
ISBN : 9781119192404
ebook
352 pages
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 About the Book 

Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotelMoreTake control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in todays highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices.Revenue management has become a key activity in the highly social environment of todays hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotels relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challengesHotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.